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Press Release > Wrangler® launches exclusive co-branded merchandise collection with SOCIAL

Wrangler® launches exclusive co-branded merchandise collection with SOCIAL

Dais World | 18/11/2024 02:37 PM

Iconic denim and lifestyle brand Wrangler® has partnered with India's favourite neighbourhood café, SOCIAL to launch an exclusive co-branded merchandise line. Launched at an event held in Mumbai, this highly anticipated collaboration marks SOCIAL's debut into co-branded merchandise, featuring a limited-edition collection that fuses Wrangler®’s legendary style with SOCIAL’s urban energy and cultural influence.

The Wrangler® X SOCIAL merchandise collection fuses the iconic essence of both brands into a lively and playful lineup. Inspired by Wrangler®’s Western roots—with cowboy and biker elements—and SOCIAL’s signature touches, like bracket branding, beer pong and noodle boxes, this collection delivers bold colours and character. With oversized tees and sweatshirts for men and cropped tees for women, each piece blends Wrangler®’s adventurous spirit with SOCIAL’s vibrant and party-ready style. This is a collection that is young, fun and packed with personality—made for life’s exciting ride.

Sharing his excitement, Nitin Chhabra, CEO of ace turtle, the exclusive licensee of Wrangler® in India said, "This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism."

Commenting on this collaboration, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”

Collective Artists Network, India’s leading new media company specialising in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organising events at SOCIAL's outlets across India. Sudeep Subash, Co-founder & Chief Revenue Officer of Collective Artists Network, expressed his excitement about the partnership, “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”

The Wrangler® X SOCIAL collection will be available at all Wrangler® retail stores, select department stores such as Lifestyle and Shoppers Stop and online. Customers can also order via a QR code at SOCIAL outlets.

About Wrangler®

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler® is committed to offering superior quality and timeless design. Its collections for men and women look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler® is available in retail stores worldwide.

About SOCIAL

SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.

About ace turtle

ace turtle, new India's leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru and Singapore-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys"R"Us®, Babies"R"Us® and Dockers® for India and other South Asian markets.