A second wave following the first. A new mutant following the original.. (and someone overheard an inevitable 3rd wave on its way too) The world is recovering and praying for us – while we grapple with the worst effects of one of the World’s Toughest Disasters ever. The Government is trying to help – we may or may not agree with that. But we have to agree that it is unprecedented for most of them too. NO ONE has seen or known such a calamity ever. Floods and earthquakes happen, droughts and flu outbreaks occur, but this?? This seems different, powerful, omnipresent – and the worst part of it being – it is becoming stronger by the day. The second wave has taken down the strongest...

Paagal hai Kya?!! Itna paisa kaun transfer karta hai? Ek job ke liye Itna desperation kyu? Ever said these words to a friend? Or worse.. ever had someone say these to you? With over 30,000 job scams happening in India every year, leading to depression, death, broken marriages, homicide. .There's a high possibility that one of the above has surely happened to you too. There must have been times when you thought one could have been cleverer in such a situation; while most of the times you considered this to be a stroke of bad luck and moved on (or consoled your friend to do so). For some of you who decided to complain about it or raise your voice on an open online forum - w...

The concept of Branding is fairly old – we all know that. But do we know it is older than the concept of ‘selling goods’? The word Brand literally means To Burn. In the 15th century when ranches wanted to distinguish their cattle, they burned their unique mark on the animals to identify them in a herd. Over time, the symbol not just signified the ranch it belonged to, but also the qualities it stood for. Sounds familiar? How do the stalwarts see it? “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin “A brand for a company is like a reputation...

…Now that we have your attention, let’s clear the first thing first – the above statement is utter rubbish! From starting out successful ventures from scratch to helming uber-productive businesses, women have made their mark everywhere- Breaking glass ceilings at every stage of their journey. There was a time when this too was considered a utopia for them – but they climbed out of the depths of that trench and proved that it was not just a man’s domain. But unfortunately, while acquiring new skills, women decided to forget some valuable old ones. Money management was something that came naturally to our grandmothers and great-grandmothers. These women of yore managed household finance...